Website Design Case Study
Skyline came to us with the simple request of 'improving' their website. We took a look at their existing website, its design and its backend capabilities. It became clear to us that they needed a refreshed, more professional design to reflect their size, efficiency and status as Milton Keynes' premier Private Hire firm. They also expressed the need to update their own website, add new areas, change prices and keep the homepage up-to-date with latest offers and promotions.
Talking to Skyline further, the facility to take online bookings for both regular taxis and airport transfers was paramount. We realised the benefits that this would bring, not just to Skyline but many other Private Hire companies, so we developed a system that could take bookings via the Internet and send them straight into Skyline's Cabmaster system.
We put some draft designs together, liaised with Skyline and after some feedback and a few design tweaks we were ready to begin building the website. Within two weeks, the website was live and taking bookings!
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Key Features
- Professional Design
- Online Booking
- Airport Transfers Online Booking
- Text4Taxi Online Registration
- Content Management
- Search Engine Optimisation
- Executive Area
Additional Website Development
A month or so after the new website went live, we met with Skyline again to get some feedback and find out if there were any additional elements needed, or changes to the website. A few things came up, they needed translated versions of the website for some key languages, they needed more prominent space to promote certain partners, restaurants, hotels etc. and they needed higher rankings on search engines when people type in 'airport transfers milton keynes'.
We provided solutions for all three of these requirements, using a combination of simple website design, existing Internet technologies and our many years and experience in search engine optimisation. Take a look at skylinetaxis.co.uk to see what we can do for your Private Hire business.
Data Cars was our second major Private Hire industry client. Their existing website was fairly functional, but lacking majorly in design and usability. Data Cars also wanted to use their website to reduce their office administration costs.